Word of Mouth Marketing: Bakeries thrive on this and what better source of trusted clients to have in and out of your bakery. Eating and eating something good will make people talk…I do it all the time. Think about how inexpensive this type of marketing can be.
Success requires a creative marketing plan as well. This starts with deciding what themes you want to emphasize in your marketing plan -- the elements that make your bakery different and better than its competition.
Come up with a signature recipe, something you want customers to be so impressed with that they will tell their friends about it, generating word-of-mouth buzz for your business.
For example when you're known as the "home of the city's best carrot Marketing plan for bakery this success will attract customers for other baked goods you offer. Choose a name for your bakery that is memorable. Pick a name that sounds delicious, indicates your specialty, or is easy to remember because it is humorous.
Be creative and go beyond naming it after yourself, such as "Susie's Hometown Bakery. Market to your customers' sense of sight, taste and smell. If your location is visible from the street, make sure customers walking by can see the range of wonderful baked goods you offer through the window.
If you have the most decadent, scrumptious brownies anywhere, let customers who come in sample them. Arrange your store so customers can smell the aroma of the fresh baked goods.
Target ethnic demographics in the area in your plan. Many ethnic groups have favorite pastries, breads or other baked goods that they first had in childhood and enjoy all through their lives.
Many people are not proficient at baking, so if you can let your customers experience the flavors they remember fondly from their childhood, you have a good source of repeat business.
Generate business through the Internet.
Use every opportunity you have -- advertisements, in-store brochures and business cards -- to promote the name of your website. Let customers order from the website to pick up in the store or have the items delivered to them.
Develop mail order customers as well through your website. Attend local events and hand out samples.
Many cities have outdoor food festivals or other celebrations. Participating in these can help you spread the word about what you offer. And the attendees are there to eat, so you are certain to attract prospective customers.
Tip Be cognizant of health trends. Many customers are trying to eat healthier. Some want gluten free foods. Others want to lower their fat intake. Start by offering a limited variety of baked goods that fit in with these trends. If your customers like them, emphasize them more in your marketing plan.
Warning In most cities, a bakery faces numerous competitors. Grocery store chains have an extensive bakery department for example. Build your marketing plan around the concept of providing customers something they can't get at these other, larger stores rather than trying to compete with their prices.
You could emphasize the higher quality of the ingredients you use.
Be an innovator and come up with unique recipes for popular items such as cupcakes or cookies. References 1 Small Business Administration:MARKETING PLAN FOR CHAD BAKES [pic] A UNIQUE DESSERT SHOP SUMMARY Chad Bakes outlet in Vasant Kunj, New Delhi offers a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen.
The marketing vision page of the benjaminpohle.com organic bakery sample marketing plan. MARKETING PLAN FOR CHAD BAKES [pic] A UNIQUE DESSERT SHOP SUMMARY Chad Bakes outlet in Vasant Kunj, New Delhi offers a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen.
marketing plan of sajjad bakery Executive Summary Our commitment to excellence in the craft and artistry of baking enables us to deliver high quality products that look superb, delight the customer and make celebrations a moment to cherish.3/5(4).
its a sample marketing plan of a bakery and a cafe named dream bakers.
Restaurant, Cafe & Bakery Sample Marketing Plans. Find a sample marketing plan for restaurant, cafe and bakery. You provide fantastic food, impeccable service, and a world-class experience - add a winning marketing strategy to the mix.