May 22, Close While countless Ames High students spend hours working on creative projects in and out of school, few receive the fame and recognition that all of their hard work warrants.
Photo courtesy of Scholastic Company: Scholastic and the Alliance are continuously looking to raise the awareness of the competition.
Since the awards program is essentially about the teens, the focus and strategy of the campaign has always been to put the students and their accomplishments front and center. Once the teens are selected, the communications team moves quickly, diving into the backgrounds of the winners and identifying compelling stories and creating an overall plan of attack.
Scholastic would also provide media workshops that detailed PR best practices, pitch strategies and tactics and community engagement tips, an ongoing resource for affiliates.
Another important facet of the campaign that is helping extend its reach, which was not available just a few years ago, is social media. The Scholastic team reports that it finds its greatest success when it discovers a local education or feature writer that appreciates the story of the student.
She was also featured in O, The Oprah Magazine and we have some other students who were featured in national press. And in that number was exceptional, with an increase of 20, entries from In the end, the team met and exceeded expectations, with outstanding results: Analyze where in the country the Alliance would like increased media coverage to encourage more student submissions; discuss if there are affiliates that need more PR support.
Examine what type of coverage received the most pickup. Are reporters more interested in personal student stories, the Carnegie Hall event or celebrity alums hosting student workshops?
Identify reporters and bloggers who cover arts education news and other relevant topics who can be targeted for future story pitches. While the team has tried various tactics and approaches, one method for bringing in new ideas has been a refresh of the team.
Here are a few additional tips on how to keep an annual PR campaign new and inspired: Always be on the lookout for new outlets.
Watch trends both within your campaign and in the news. Is there a current news story that you can use to position your client as a thought leader or your program as a solution?
Never forget special interest outlets. They may not score as many eyeballs as major media, but they reach your target audience.
Keep the media conversation going. Kyle Good, kylegood scholastic.The Scholastic Art and Writing Awards features the Gold and Silver Key winning art and writing by students in grades from Northern Indiana and Northwest Ohio. It has grown into what is now a model program for the rest of the country, exhibiting the best student artwork and writing of the region in the FWMoA galleries.
Scholastic Art & Writing Awards National Teen Recipients Announced Sixteen high school seniors received the program's highest national honor, .
Last year, the Scholastic Art & Writing Awards, the nation's longest-running (since ) and most prestigious recognition program for creative teens in grades , received a record-breaking , works of art and writing for adjudication from regional affiliates, including the Schack Art Center in .
Since , the Scholastic Art & Writing Awards have recognized the vision, ingenuity, and talent of our nation’s youth, and provided opportunities for creative teens to be celebrated. Scholastic is a prestigious arts recognition program, with many current artists having won this honor in their high school years.
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The Scholastic Art and Writing Awards program has been held annually for the past 95 years. The Massachusetts competition is sponsored this year by both the .