When securing funding from investors, you must be able to answer confidently and with detailed accuracy the fundamental questions: What is your business really about?
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For some industrial products, it may be worthwhile including a simple cost-benefit or return on investment analysis. This is your value proposition.
If you cannot address either an unresolved "pain" or "longing" that prospective customers are currently experiencing then it is doubtful whether they will see the benefits of your offerings. Throughout the balance of your plan, strive to sustain these USPs by maintaining worthwhile competitive advantages through marketing, cost control, innovation, delivery, performance, quality or whatever.
Pricing Plans Outline your proposed pricing plans. Cover markups, volume discounts, commissions etc. Use simple tables and place any detailed price lists in an appendix.
For example, show how markups are applied as your offerings move along the distribution chain.
Competitors' Offerings In this subsection, concentrate on describing your competitors' offerings as distinct from discussing their business activities.
First, identify your main direct and indirect competitors and then introduce their offerings. If you have no direct competitors, explain how prospective customers are likely to react to your offerings and relate your offerings to nearest equivalent competitors or solutions.
If you cannot do this, it is possible that your offerings are solutions in search of problems!! Highlight similarities and differences between your offerings and competitors' in terms of price, specs, quality, availability, design, features etc.
Summarize using simple tables and place supporting analyses in an appendix.This article is part of a series on how to write a great business plan. In the Products and Services section of your business plan, you will clearly describe--yep- . A year into the business, we came up with the idea of productization as a way not only to make our service offerings consistent and trainable, but also to advertise the diverse array of services.
Service Business Plan Sample Outline When creating a business plan for a service business, whether it is a brick and mortar store, click and mortar hybrid store and website, or internet-only business, the following is a standard outline for sections your plan should include.
The following business plans are examples of what a completed business plan might look like. Use the instructions and information included in The Business Plan for Independent Inventors to fill out your own business plan.. Sample Business Plan for American Management Technology (AMT).
In the Products and Services section of your business plan, you will clearly describe--yep--the products and services your business will provide. A business plan for a service business is different than a plan for other types of businesses. That's why a sample business plan for an accountant, insurance agent, self storage business, cleaning service, dry cleaning, travel agent or other service business will be so helpful.