Six sigma sales and marketing case studies

Quality In Manufacturing Case Studies Some real-world examples of how manufacturers are using quality tools and processes to improve their work and the bottom line. To achieve these goals, the team developed and implemented a structured process management approach across the business unit. By defining and then standardizing key processes, the unit minimized variation, shared best practices, and sustained improvements. The project improved customer satisfaction, reduced costs of poor quality, and saved millions of dollars.

Six sigma sales and marketing case studies

However, the thread below also offers helpful tips for overcoming these obstacles. We are now trying to make its scope broader by embarking the sales departments, and we are struggling a little bit.

Sales reps consider they do not run a process, and usually say the DMAIC methodology is too heavy, too complex. Can you help me to find new ideas or best practices to convince them that SS is made for them too?

Thank you very much! They see you in the middle of the process where they are face to face with the customers. There is an entire process called inside sales. Qualifying leads is a process. There is also a huge follow-up process that needs to be executed when they actually sell something.

If in fact there is no process to take what your sales person just sold and communicate it back to your organization and then they deliver on that sale — you probably have a high percentage of really angry customers. What you are seeing is resistance to change.

Now you had better figure out how to undo what you actually created.

Six sigma sales and marketing case studies

BTW — the sales people that scream the loudest? Typically your worst sales people.

Lean Six Sigma Applies Not Only to Manufacturing « Pharma BI

Check the sales guys with the cowboy hats. Do you have any idea about what it is, and if this program addresses this need for a lighter or tailored version of DMAIC?

I am doing 6 sigma project, but I just from BPR practices. Sales could be seen as a starting point of your supply chain, or as a implementer of marketing strategy. As your firm seems a service firm, I would say it would be proper to see as a latter.

Well, if you look at other innovation methodology like process innovation, BPR, etc, there are some methodology for sales and marketing, and so forth.

Those methodologies have different using different tools. Also I propose you start one part a bit earlier than normal DMAIC schedule as you need more time in pilot for sales than production.

Case Studies | iSixSigma

It would be still difficult to persuade sales people as a process is not a vital factor to sales functions. It is not new only in 6 sigma, it was not much different in BPR or PI, any other methodology where process was main innovation target.

Then, you need to have closer look if you are ever going to do it with DMAIC or in a separate project. I implemented SS in Sales six years ago in a medical device company.With Minitab Statistical Software, the Riverview Hospital Association Lean Six Sigma team was able to perform data analysis to identify patient groups who were .

• Custom case studies to enable rapid application of Lean Six Sigma in sales environments • Lean Six Sigma Tools, adapted for sales with sales-specific examples • Voice of the Customer data gathering questionnaires, data collection and analysis worksheets;.

Six Sigma is a factbased, data driven philosophy of quality improvement.

Six sigma sales and marketing case studies

Learn more about how it drives customer satisfaction and bottom-line results. Medtronic employs people with a wide array of skills, so the company’s Six Sigma trainees come from a variety of backgrounds.

Waste Not, Want Not: Tyler, Texas Reduces Costs with Lean Six Sigma

“We get people from manufacturing, marketing, sales, finance, from all of our business units,” says Dayna Cruz, who manages Medtronic’s training program for Six Sigma Black Belts. Feb 12,  · To my knowledge, there are only a few documented case studies on Six Sigma in Marketing and Sales so far, and those that exist are not in the consumer industries.

This week was the first ever conference on Applying Six Sigma to Marketing and Sales in Chicago. The ExpertRating Six Sigma Through Case Studies Course (leading to ExpertRating Six Sigma Master Implementer Certification) is a well researched online course that has been developed for people who are already conversant with the Six Sigma approach and would like to master its practical implementation.

sales and marketing case studies – iSixSigma